.Column Perspectives: 15.Ever questioned just how an electric designer winds up managing an influencer advertising system? Jonathan Eg, CEO of Partipost, spills over the tea on The Adrian Series.Key takeaways:.Why trading formulas triggered loneliness (as well as a career pivot).The magic formula: authenticity + consistency = influencer success.B2B influencer advertising and marketing in Asia: It is actually happening, but little by little.AI influencers: Cool, yet probably will not substitute your BFF's Instagram.The payment problem beleaguering influencer advertising and marketing (and also how Partipost is actually addressing it).Exciting simple fact: Jonathan's dad expects Mondays. Yes, you go through that right.Profits: The influencer marketing garden is actually evolving quicker than you can claim "wipe up." From micro-influencers to artificial intelligence avatars, the activity is actually transforming-- but legitimacy still preponderates.So, just before you cross out that friend along with 200 followers as "certainly not prominent," bear in mind: in the world of nano-influencers, your bestie could just be actually the upcoming big factor.Tune in for more influencer knowledge as well as maybe get an idea or two for your personal Instagram activity!